![]() The period was also one of nationalism with the country being still mired in the throes of late-Empire, struggling with what would be a long and depressing decade of colonialist chaos. The nation was entering into the delirium of consumerism and mass media that was the common property of a European culture, rapidly becoming Americanized. ![]() The timing of this volume is an interesting one, coming after the deprivations of a long war and occupation and during the decade in which France tried to recapture its pre-war prestige before surrender and humiliation. In the fifties, Roland Barthes was a semiologist, following Ferdinand de Saussure (1857-1913) and Claude Lévi-Strauss (1908-2009), in using the sign, the signifier and the signified to study the social condition. ![]()
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